World Cup under the Money Trend

World Cup is never merely a global football matches. Benefit is always at the side of world cup. As a routine, hosting world cup spurs the economic development of the host. And this time, will South Africa benefit from world cup?

In fact, hosting World Cup neither brings benefit to South Africa nor to ordinary South Africa people. Local people find hard to do business around the competition ground because visitor give more preferences to McDonald and Budweiser while not the local beer and roast chicken.

Also, selling souvenir under no authorization is also unlawful. Different from former World Cup, FIFA buy numerous trademarks, including trademark that contains “2010” and national flag of South Africa.
According to the database released by statistic bureau of South Africa, in the first quarter of 2010, the unemployment rate is 25.2%, 0.9% higher than the last quarter last year. No doubt, South Africa overrates the power of World Cup in encouraging employment.

What’s more? South Africa government inputs US$1.38 billion for the competition ground retreading and repairing, far beyond the budget of US$0.114 billion. This is a heavy burden for South Africa, especially after the economy crisis.

Then who is the biggest beneficiary of World Cup? It is neither South Africa nor those ordinary people. It is FIFA. Despite of advertising income, FIFA also gain benefit from telecast fees and tickets income.